Publications

 

Articles:

Silver, Lawrence S. and Debbie T. Silver (2007), “Multiple Intelligences in the Marketing

Classroom,” Proceedings of the Annual Meeting of Atlantic Marketing Association, (September), New Orleans, LA.

 

Silver, Lawrence S. and Debbie T. Silver (2007), “Application of Adaptive Selling in a

Buying Center: A Case for Differentiated Selling,” Proceedings of the Annual Meeting of Atlantic Marketing Association, (September), New Orleans, LA.

 

Silver, Lawrence S. and Debbie T. Silver (2006). “The Role of Implicit Personality Theory

In Leadership Research,” Journal of Business and Leadership, 2, (1)108-115.